These are fully realised luxury products. We restrict ourselves by only using beautiful, organic and low-impact materials, and put time and effort into taking care in every decision in our garment-making process. Sustainability is important in both style and construction. My most recent additions were a Lemaire bag and a simple black menswear belt from The Row. When I buy new, I like to invest in quality pieces that I know I’ll have for a long time. BITE is an acronym for By Independent Thinkers for Environmental Progress, and William and I wanted to create a label for women who are driven by aesthetics but also want what they own to have meaning. ![]() Right now, consumers want to buy from companies that are aligned with their values – and that’s not only in the fashion industry. That’s what BITE is all about: we are equally interested in creativity and good design as environmental issues. I set out to cultivate a new way of thinking about sustainable fashion and BITE has since evolved organically.īack in 2016, no one was trying to combine sustainability with design. We took a huge leap of faith and I think it was a good thing that I’d previously worked in supply chains and logistics in the car industry. ![]() ![]() I’d always loved clothes, but it wasn’t until I met William, my husband and business partner, that the idea of starting a brand really took off. When we started the brand, I was a total newcomer to the fashion industry.
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